Sun and Sand Sports
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The story began on the Dubai Jumeirah Beach. While watching a football match, SSS founder Mr Abdul Aziz became enthralled – not by the game itself, but by a flying sneaker, the result of a fierce free kick. An concept was immediately born: bring the newest, most creative athletic brands to the Dubai retail sector. With each yes came another renowned brand. 36 years and many retailers later, the trend persists, owing to that imaginative flying sneaker.