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The MENA ecommerce market is projected to reach $28.5 billion by 2022, driven by several positive aspects. This provides a significant chance for expansion.Brands must be able to communicate and position themselves in local cultures and marketplaces to succeed. More than 74% of Middle Eastern buyers report that their preferred brands are unavailable locally. Access to a diverse range of products online is similarly limited. This supply demand imbalance represents This presents a chance for brands to enter the region and introduce new products.